Milk has been a best mate of mine during my childhood time. There wasn’t any day missing without drinking milk and as far as my memory works well, it is one and only Frisian Flag that sticks my mind.
Guess what?! They introduce Frisian Flag Purefarm Coconut Delight as the revolution of Ready-to-Drink Milk in Indonesia.
Back in 27 September 2016, PT Frisian Flag Indonesia held a launching event in The Glasshouse Ritz Carlton Pacific Place. As the first UHT milk with Coconut Delight in Indonesia, they have made it available since early September 2016 in the market; no wonder I heard friends were talking about it.
Based on the fact that our current generation lays from 12-29 years old have a very lack consumption of milk, Usage & Attitude studies 2011, implies that we lack of nutrition as a productive and creative generation. The data shows that Indonesia’ young generation’ milk consumption is only appx. 11 liters per capita per year; is actually the smallest compared to Malaysia, Vietnam, and Thailand which consumes 39 liters, 20 liters, and 17 liters per capita per year respectively.
Moreover, it is sad because the YANK generation (18-29 years old) is, in my point of view, the backbone of Indonesia’s industry. We can see the impact of YANK generation of building number of startups in Indonesia which consecutively changes the way we used to live the world. Talking about Go-Jek; how it can save our time especially in delivering goods from place to place. It is very arguable as some people perceive it makes us lazier, yet on the other hand, Go-Jek is the savior for many people as they are giving chances for jobless to pay the bill.
Anyway, I can see a strong commitment from Frisian Flag to maintain our milk consumption in Indonesia as I agree to the point where Milk contains lot of nutrition which is needed by our body. Apart from good as anti-oxidant, it also increases immunity and resistance to virus. Thus, by having a healthy YANK generation, we are going towards a greater Indonesia.
Back to the business, initial verdict about this new innovation was “sort of Coconut Milk”? Drinking coconut milk is so weird! Yet, I tried it anyway since Frisian Flag, I believe, never disappoint. A sip and it is NOT Coconut Milk. It is FRISIAN FLAG PUREFARM COCONUT DELIGHT! A milk with Coconut delight, so it is, indeed, still milk we are used to drink from Frisian Flag. Haha! It tastes refreshing likewise you are drinking coconut water, simply unique as I’ve never had such thing before. Good game guys!
Post press conference session, we were served with dinner and entertainment by GAC. To be honest, I am big fan of them. Three of them delivered good and entertaining performance.
Last but not least, as typical Indonesian do, GO and #KepoinRasanya this Frisian Flag Purefarm Coconut Delight as you might be wondering how it tastes!
Check out www.frisianflag.com or their Facebook, Twitter, Instagram (just click on the wordings).
This is how me and Febrian enjoyed ours.